Sport in Mind helps you play again.

Local charity launches new brand identity (on the eve of regional expansion)

 Reading, Berkshire, February 7, 2019: For release February 7, 1pm GMT

Sport in Mind, an independent Berkshire mental health charity supports people with mental health conditions to engage in sport and physical activities as a means to improving their wellbeing.  Today, Thursday February 7, 2019 “Time to Talk Day”, Sport in Mind is delighted to announce their new brand identity.

There will be different activities across Reading for the day starting with a breakfast networking event at which the new brand identity will be revealed. This event is kindly hosted by Fora Workspaces, at the Thames Tower in Reading

Four primary schools in the local area will be introduced to the fun elements of sport through a Kids Zumba or Yoga session with Sport in Mind.

“This is an exciting moment in the history of the charity which we are pleased to share with our participants, volunteers and partners.” commented Neil Harris, Founder of Sport in Mind, “Time to Talk day starts conversations about mental health and wellbeing and with Sport in Mind’s mission to improve mental health and break down the stigma around mental illness this is a perfect opportunity to launch our new brand. We pride ourselves on offering fun, sport and physical activity programmes in a supportive environment to promote mental wellbeing and our new brand launch reflects our ongoing commitment to providing this service.”

Creative sports marketing agency, MATTA, have provided their expertise. In her outline of the ideas behind the new brand, India Thomson, Senior Brand and Strategy Manager, comments “Sport in Mind's brand is rooted in the simple enjoyment of sport. We wanted to convey this in a welcoming and memorable illustrated character and so, by creating 'Sim', we've been able to put the emphasis on sport for fun rather than competition. Working with Sport in Mind has been a pleasure for MATTA and we look forward to continuing the relationship into 2020."

A former participant recognises that Sport in Mind helped improve his mental wellbeing, physical health and build the confidence he needed to return to mainstream sport. “As someone living with mental ill health this was a first step to feeling less socially isolated and taking control of mind and body.  It became an important part of my week and helped me move forward in a positive direction.”

All participants, volunteers and fundraisers are welcome to find out more about us.

Text or Call: 07341267740

Email: [email protected]